Since I’m a young kid, I’ve always wanted to improve myself. How don’t you want to be better every single day? Tony Robbins says that happiness comes from progress. The only feeling worse than waking up without a challenge, is to look backward and realize that you’re not better than you were a year, a month, a week, or even a day ago. To keep continuously growing is such a big part of my mindset, that I secretly like to look back at my diaries to feel a good kind of shame of what I wrote back in the days.

“A man who views the world the same at fifty as he did at twenty has wasted thirty years of his life”

Muhammad Ali

So how do you grow? Especially, how do you continually grow, faster and stronger, in a compounding growth? After all my trials and failures, I’ve come across something really interesting – a growth mindset, which I like to call the KER Philosophy.


In Portuguese, we have a saying that goes “Ninguém nasce ensinado”, meaning that nobody is born self-taught. When you’re born, you just don’t know anything. You don’t know how to eat, talk or walk… you have to learn it from your parents. As you grow older, you have to learn how to read, write or count… and you learn it from your teachers. Later on, you have more complex things to learn, like how to get a job, to manage a team, to continuously keep improving, to find happiness, success, and fulfillment… basically how to build the best life possible. And the only way to learn those things that you really don’t know is to learn them from others! Because…

Everybody knows something you don’t!

.. and if you’re humble enough, you can learn from them! The truth is that you can stand tall, but you are always standing on the shoulders of giants. Giants like Richard Branson, Marcus Aurelius, Jeff Bezos, Cristiano Ronaldo, Elon Musk, Tony Robbins, Simon Sinek, Charles Bukowski, Steve Jobs, Michael Phelps, Tony Hsieh, Gary Vaynerchuk, Richard Feynman, Charlie Munger, Muhammad Ali, Your Friends & Family, Dr. House. Yes, Dr. House has a lot to teach.

To some you can talk, others you can just read or listen to. But please, don’t be a fool to ignore thousands of years of collective knowledge. Their teachings and lessons are priceless.



So, learning from others and improving your knowledge is the first step to growth. Knowledge is power. Well, is it? To all the intellectuals that think that the job is already done, calm the fuck down…

Knowledge by itself is worthless

…It’s good for small talk and for your ego, but if you don’t apply it, you’ll never see its true power. The only real purpose of learning from others is to apply that knowledge in your life!

What is knowledge but a set of tools, ready to be used when the situation presents itself?

You learn to speak to establish communication, you learn the best management practices to better run your company, and you learn how to be fulfilled… To become a fulfilled person! If you’re learning how to have the best life possible, then you have to make the best out of your life. Experiment everything you’ve learned. Be vulnerable to make mistakes. Make knowledge your bitch.


When you apply the knowledge that you’ve learned from others, you’ll see things by your own eyes. Experience can actually teach you a lot… If you stop to reflect upon it. Reflection makes everything faster. It’s the compounding part in the KER Philosophy, and usually what people neglect. It constantly and consistently aligns you with your path, while making sure that you’ve learned from your experiences.

In the World we live in, people want to go really fast, sometimes without realizing they are going nowhere.

You have different challenges every single day, in your personal and professional lives. Every single one of them can provide you new lessons. You just need to stop, and reflect. Reflection makes you understand what happened, and translate the outputs of your experiences into lessons learned. Lessons that you’ll add to your knowledge box, making sure that you’ll apply them in your life, continuously repeating the cycle. Always better. Over and over again.

The KER Philosophy will only work with consistency.

If you want to improve every single day, week, month or year, you have to constantly and consistently learn from others, apply that knowledge in your life, and periodically reflect, to make sure that you’re on the right path, always learning from your experiences.

The best thing about it is that it’s transversal and can be used by every single person or organization on the planet.

This is my secret sauce. This is how I make sure that I’m always ashamed of my past self. If I have something to teach, this is it! And even if you don’t know me, don’t forget that everyone knows something you don’t. Give it a try! What’s stopping you? Even if it doesn’t work for you, you’ll learn from it. Whatever happens, if you give it a chance, you win.

He who only knows, knows nothing.
He who only tries, tries nothing.
He who only thinks, thinks nothing.
He who does the three, creates something.

The time to start is now!

Without growth, life is meaningless.


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I’m in love with life. I’m on a journey to master it, in a passionate and relentless way. I won't settle for less than an extraordinary experience on this planet. I want to feel everything, travel everywhere and touch everyone. I’m in love with growth, and I’ll do whatever it takes to be the best version of myself. I’m in love with people. Everything that I learn, I’ll give it away to help other human beings achieve their highest potential. We all have a special gift, but most of us never discover it. Most of us settle. Most of us don’t go for everything. My mission is to change that. I’m going for all, for all of it, and I'm here to make sure that everyone I meet will make the most out of their lives too.


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